About Us

About Us

Hi, I’m Lindsay. My journey as a former All-SEC gymnast at LSU, coupled with my MBA in Sports Business from UCF laid the foundation for my 20+ year career and passion in sports marketing!

I’ve navigated the industry from the inside out, serving as Marketing Director for two top-ranked gymnastics clubs Twister Gymnastics and American Twisters, and spearheading corporate sponsorships and NIL/Influencer collaborations at USA Competitions. Living in Boca Raton, FL, with my husband Matthew, and our blended family of three teenage athletes, I understand the unique challenges and dreams of young athletes firsthand.

How It Started

As a mom navigating the college recruitment process, I recognized the need for clear and effective guidance in athlete social media promotion and college recruitment strategy. This led me to create LMG Sports Marketing – a trusted space for athletes to strategically grow their social media, effectively connect with college coaches, and navigate the evolving landscape of NIL opportunities.

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My Journey - Your Athlete’s Future

Former Athlete, Current Advocate

As an All-SEC gymnast and a parent, I intimately understand the athletic journey from both perspectives. My passion is to be your trusted guide.

Two Decades of Sports Marketing Excellence

My 20+ years of sports marketing experience, including roles at a premier events company and top-tier gymnastics club, give you a proven playbook for success.

Strategic, Ethical Guidance

With an MBA and a Master’s in Sports Business from UCF, I provide a strategic, ethical framework to help your athlete build their brand and stand out in the recruiting and NIL landscape.

Questions & Answers

Popular Questions

Find answers to the most common queries from our customers. We’ve gathered useful information to help you quickly understand our services, processes, and policies — so you can get the clarity you need without any hassle.
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When should my athlete start building their personal brand?

It’s never too early to start! Starting as early as 8th grade early allows for a gradual, authentic brand to develop, giving college coaches and potential NIL partners a chance to follow their journey over time.

How does a strong personal brand help with college recruiting and NIL?

In a crowded recruiting landscape, a well-defined personal brand makes your athlete stand out. It serves as a digital resume, showcasing their skills, work ethic, and character to college coaches. For NIL, a strong brand shows potential partners that your athlete has a built-in audience and a marketable image, making them a more attractive investment.

Do I have to be a top-tier athlete to get a NIL deal?
No. While top-tier athletes often secure the largest deals, many opportunities exist for athletes at all levels. Brands often seek partners who have a strong local following, a niche audience, or a compelling personal story. A well-managed personal brand can unlock these opportunities.