Your Social Media: Your Story

In today’s competitive athletic landscape, a strong social media presence is non-negotiable. It’s more than just posting; it’s about building a digital brand that showcases your athlete’s character, work ethic, and talent. Our consulting services are built on the expertise of a former All-SEC gymnast and sports marketing pro who understands the game from every angle. We provide the guidance and tools needed to turn your athlete’s social media into their most effective recruiting and branding tool.

What We Offer: Personalized 1-on-1 Coaching

Our core service is dedicated, one-on-one social media coaching. We don’t believe in a one-size-fits-all approach. Every athlete has a unique story, and we’re here to help them tell it.
  • Brand Strategy Session: We’ll start with a deep dive into your athlete’s goals, strengths, and unique story. We’ll define their personal brand and create a clear, actionable strategy for how to showcase it online.
  • Content Creation & Planning: We’ll provide a roadmap for what to post, when to post it, and why. We offer coaching on best practices for photos, videos, and captions that grab attention and tell a compelling story.
  • Platform-Specific Guidance: Whether it’s Instagram, X (formerly Twitter), or TikTok, each platform has its own rules. We’ll coach your athlete on how to optimize their profiles and content for each platform to reach coaches, fans, and brand partners.
  • Safety & Compliance: We prioritize a safe, professional online presence. Our guidance includes best practices for online etiquette, privacy settings, and navigating the complexities of NCAA compliance and NIL regulations. We’ll help your athlete build a brand they can be proud of, without taking unnecessary risks.

The LMG Advantage

With two decades of sports marketing experience and a Master’s in Sports Business, we understand the business of building a brand. We equip your athlete with the skills and confidence to manage their own social media, ensuring their digital presence is authentic and powerful. The result is a professional brand that not only attracts college coaches and NIL opportunities but also sets them up for long-term success.

Let’s start building your athlete’s brand today.